Africonexion is a cultural consulting company specializing in African and American culture.  Through publications, workshops, group and individual consultations, it helps Africans and Americans identify and deal with problems that stem from cultural differences. Its preferred strategy entails anticipating and preventing problems and conflicts.

Joseph Mbele, the founder of Africonexion, offers cultural orientation to Americans going to Africa as students, volunteers, tourists, and more, as well as orientation to Africans living in the USA. Africonexion has the expertise to help people think about, prepare for, and deal with these cultural differences. Though it is easy to talk about celebrating cultural diversity, Africonexion goes much further, advocating understanding and context of those differences to build mutual respect.

Joseph Mbele is a folklorist and author. He knows that folklore is the soul of a people. His writings in folklore, including Matengo Folktales, illuminate the underlying values that shape cultures. Mbele has also written Africans and Americans: Embracing Cultural Differences, which is widely used by colleges and universities, churches, volunteer organizations, companies, embassies, and individuals.

Joseph Mbele enjoys leading tour trips to show Americans and other foreigners the fabulous attractions and cultures of East Africa. He is also a professor at St. Olaf College, and has been since 1990. He has done folklore fieldwork in Kenya, Tanzania, and the USA, and given lectures and conference papers on folklore in Canada, Finland, India, Israel, Kenya, Tanzania, Uganda and USA.